Offsite Optimization and Onsite Optimization

Optimization Search engine optimization (SEO) is the way you dress up your site to be loved by search engines. Sites can be optimizated by Onsite Optimization and Offsite Optimization.

Onsite Optimization (also called Onsite SEO, Online SEO or Online Optimization) are methods you execute in your own site and Offsite optimization (or Offsite SEO, Offline SEO or Offline Optimization) are those executed in other sites.

Offsite Optimization

• Backlinks to your sites.

Onsite Optimization examples

• H1, H2, H3 Tags
• Use keywords in your text.
• Bold some keywords.
• Use lists
• Use Metatags
• Etc

In future I will write more about onsite Optimization and offsite optimization. Today I want to focus on Offsite optimization and I will write a little bit about backlinks.

Offsite Optimization: Creating backlinks

Basicly offsite seo consist on creating backlinks to your site. Backlinks are all the incoming links to your site. For example a webmaster likes something your wrote in your site and he puts a link in a post talking about it and recommending people to visit your site. Search engines give much importance to backlinks when order their search results, but not all the backlinks weight the same. The best backlinks are those with the keyword in the anchor. The anchor is the text link in this example.

<a href=”URL”>link text</a>

If you are writing a post with “Offsite Optimization” as keyword is because you want search engines knows you have information about Offsite optimization. If the webmaster I talked before creates a link to my site as:

<a href=”URL”>Roxita’s Blog</a>

is valid and it will be counted by search engines when searching Offsite optimization but makes my site rank for the keyword Roxita’s Blog. It also counts an image as anchor, an image with a link to your site but, the best of all are links with the keyword you have chosen as anchor. For example, being ‘Offsite optimization’ a keyword of this post, the best backlink would be:

<a href=”http://roxita.info/offsite-optimization-onsite-optimization/”>Offsite Optimization</a>

Before knowing this I thought comment spammers must be crazy if they think that writing a lot of links about drugs, viagra and sex everywhere people would click them and visit their sites. As you see what they are not looking for the few visits through the spammed site but getting tons of backlinks to their sites to rank in search engines. Let’s talk more about the Offsite optimization dark side. The other site I explained in a forum (I’m not a SEO guru…) that SEO isn’t equal to spam. SEO can be white, black and grey hat. There was there someone who said that doing SEO is Spam. White Hat SEO is simply Onsite Optimization. If you try to optimize your site with light not natural methods your are doing Grey Hat SEO and if you spam the network with backlinks as I wrote before you are doing Black Hat Seo. The lines between them are very thin. The method I think is bad you can see it as nice, so without seeing them in depth, here are the most tipical methods to get backlinks to your sites and do some Offsite optimization:

• Put your links in forum signatures and post.
• Comments in blogs: if you put your keyword as your name you will have a link with your anchor.
• Write articles and send them to directories: at the end of the article you can write your link so people who want to know more go to your site.
• Social Bookmarking: Send your post to Digg, Stumble, Reddit sites.
• Create blogs and send some links to your site (Blogger, Squidoo,…)
• Videos: You can create videos and send them to sites as Youtube. In the description write your link. You can’t set an anchor but 1 link counts more than 0.
• Buy backlinks. Another easy black hat system.
• Reciprocal links. You can agree it with other webmaster. They are called two-side backlinks and are very easy to discover by Google. Three-side backlinks are better of course. There are alse services (free and paid) that put in contacts webmasters for interlinking.

There are a lot more but I will explain them other day. As you see there are methods of all colors and you choose if you want to overdo it or not but Offsite optimization and Onsite optimization are necessary to rank in search engines…

There are 3 more things you have to know before getting backlinks to do Offsite optimization.

The first is that is better to get links from authority sites as Wikipedia that from a site with pagerank 0, but you don’t have to focus on getting backlinks from high pagerank sites only. If you only have baklinks from sites with pagerank 6, 7 and 8, search engines would suspect because it isn’t natural. Don’t get more than 2 backlinks per day from authority sites.

The second thing to do your offsite optimization is about nofollow and dofollow links. NoFollow is a attribute you can set in your links as the “alt” and “title” tags, that tells search engines not to pass on any influence or credibility (link juice) to the site you are linking. Search engines act different with these tags. For example Ask.com ignore them. People say that google is the one that more cares about it. Some people don’t build backlinks on nofollow sites. But I am sure Google count them if the link come from an authority site.

The last thing you have to know about Offsite optimization is that if I go to a site talking about ‘beautiful red shoes’ and through there my link will count very few. You have to look for sites that talks about the same, in my case SEO. I am not saying that back link is worthless, only that it has much more power if the topic is alike.

This article is very basic, so those of you don’t know about it can begin doing SEO (Seoing). In future articles I will explain deeply some methods I have written here. But this is a nice Offsite optimization basis to star with. If you have any question, suggestion or don’t agree with me post a comment and I’ll give you 2 free dofollow backlinks to your site.